It is advertised as the most powerful guide available to debunking and redefining the plaintiff. She hadnt yet heard about the popular book by david ball and don keenan, so i explained, its a theory for trying plaintiffs. In this publication, david ball and don keenan provided plaintiffs counsel with a technique and strategic outline for building themes around fear and anger. Get your kindle here, or download a free kindle reading app. David ball is now an ubiquitous threat to defendants across the nation. The 2009 manual of the plaintiffs revolution david ball, don keenan on. Ball and keenans method of litigating cases is based on an old and outdated concept that the human brain is composed of three. The 2009 manual of the plaintiffs revolution ebook. Ball wrote two of the bestselling trial strategy books ever published.
The gurus of reptilian trial strategy are david ball and don keenan, whose book, reptile. This mechanism helps explain juror decisionmaking in surprising verdicts, which i describe in two case studies. The 2009 manual of the plaintiffs revolution, authors don c. The 2009 manual of the plaintiff s revolution behavioural sciences. The reptile is based on a book written by david ball and don keenan. The 2009 manual of the plaintiffs revolution purportedly gives its adherents a significant edge. The 2009 manual of the plaintiffs revolution 5354 2009. Strategies for dismantling the plaintiffs revolution by thomas m. The 2009 manual of the plaintiffs revolution by david ball, don keenan just how if there is a site that enables you to hunt for referred publication reptile. Utilizing the atf can help attorneys optimally sequence evidence and make their strongest points when jurors are most open to reconsider their assessments.
Back in 2009, a former theater director named david ball and a zealous plaintiff attorney named don keenan published a book called reptile, describing it as the 2009 manual of the plaintiffs revolution. The manual of the plaintiffs revolution balloon press, 2009. Preparing and protecting witnesses from the reptile during. In 2009, attorney don keenan and jury consultant david ball published reptile. Background the alleged foundation of the reptile strategy is the triune brain. The appellation stems from a book and related seminars by david ball a trial consultant and don keenan a plaintiffs lawyer entitled reptile. Learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. Indiana jones the defense bar has been battling the reptile theory since david ball and don keenan authored reptile. That year, attorney don keenan and jury consultant david ball published a book on trial strategy called reptile.
The theory is based on the belief that when a reptile sees a survival danger, even a. Reptile the 2009 manual of the plaintiffs revolution pdf. Defense uses reptile strategy against keenan grsmb. Since its explosion onto the scene after the 2009 publication of david ball and don c. Don keenans advice about reptile rules plaintiff trial. Keenan reptile the 2009 manual of the plaintiffs revolution on right now learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. Back in 2009, a former theater director named david ball and a zealous plaintiff attorney named don keenan published a book called reptile, describing it as the. Reptile is a trial advocacy book written by trial lawyer don keenan. Don keenan is the founder of the reptile who, with david ball, cocreated and coauthored the reptile book.
Don keenan, a trial lawyer, and david ball, a jury consultant with a theatre background, articulated their version of the theory for the plaintiffs bar in their book. The 2009 manual of the plaintiffs revolution paperback 2009. Limiting reptile arguments, by appeal and otherwise there is nothing new under the sun. Reptile in the mist and beyond by david ball, don keenan january 1, 20 paperback 1st. The 2009 manual of the plaintiffs revolution by david ball, don keenan from all over the world publisher. Keenan law firm keenans kids foundation reptile keenan ball by don keenan as a puppy lawyer, one of the southern legends of the trial bar was, and still is, fred levin and his firm in. The 2009 manual of the plaintiffs revolution by david ball and don keenan. Strategies for responding to reptile theory questions. When the reptile sees a survival danger, she protects her genes by impelling the juror to protect himself and the community, write coauthors don c.
David ball and don keenan have become widely known for their 2009 book, reptile. For many, the words lawyer and reptile are probably synonymous. Written by david ball, a north carolina jury consultant, and don keenan, an atlanta plaintiffs lawyer, it describes a litigation strategy for plaintiffs that has come to. The reptile theory is the latest advocacy rage for the plaintiffs bar. Preparing and protecting witnesses from the reptile during trial i. The book specifically instructs the reader how to get the reptile, in the era of tort reform. I highly recommend david ball on damages, 3rd edition.
The 2009 manual of the plantiffs revolution by david a. The wellknown reptile revolution spearheaded by attorney don keenan, esq. To be sure, the reptile model is a skilled marketing tool of plaintiffs counsel, don keenan, and jury consultant, david ball, to sell books, seminars and the like. His bestselling books include reptile with don keenan, david ball on damages now in its third, groundbreaking edition and theater tips and strategies for jury trials. Confronting the reptile strategy with a classical human. To confront the reptile theory headon, you need your witness to do three things. Reptile the 2009 manual of the plaintiffs revolution pdf download, this book is a compilation of the results of a series of jury research sessions conducted by the authors. The manual of the plaintiffs revolution david ball, don keenan on a kindle. David ball on damages andwith reptile cofounder don keenanreptile. The 2009 manual of the plaintiffs revolution balloon press, 2009.
Back in 2009, a former theater director named david ball and a zealous plaintiff attorney named don keenan published a book called reptile, describing it as. Since 2009, however, some lawyers have sought to transform the courtroom into a reptilian battleground. Instead, it is the systematic violation of a safety rule that compels a juror to act. Keenan reptile the 2009 manual of the plaintiffs revolution. The genesis of the reptile theory dates back to 2009 in a book authored by don keenan and david ball on trial strategy for the plaintiffs bar. The book is based upon jury research that showed that jurors are not. Defending the 30b6 deposition from the reptile plaintiff. Reptile in the mist and beyond by david ball, don keenan. Free consultation call 240 4675741 the stravitz law firm helps victims and their families receive compensation for their injuries in injury and accident cases.
Ball is an awardwinning teacher for the north carolina. Keenan reptile the 2009 manual of the plaintiffs revolution on right now david ball, don c. This technique, known as the reptile method, has been popularized by jury consultant david ball and attorney don keenan. The double whammy of incorporating david ball on damages with reptile, which have different methods that i have separately used to win seven and eightfigure jury verdicts, is incredibly powerful. Ball and keenan point out, a jurors sense of fear and threat is not evoked by a rare occurrence or accident.
My good friend don keenan is not only a great trial lawyer but a generous one. Don keenan, author of reptile and member of the inner circle of advocates. Find all the books, read about the author, and more. Keenan, an atlanta plaintiffs lawyer, and david ball, a north carolina jury consultant. Keenan and david ball advocate persuading jurors by appealing to their reptile brains, the oldest part of the brain and the part responsible for primitive survival instincts. Don has dedicated his practice to child and adult injury and wrongful death. Reptile theory is the most recent incarnation of a trial strategy that seeks to make use of the primal, inherent and often subconscious instincts andor fears of jurors. Limiting reptile arguments, by appeal and otherwise. Although the science at its base may be wrong, it is hard to argue against the success of the reptile strategy, as it is increasingly common and, at its core, is a simple and powerful rhetorical strategy. Defending the 30b 6 deposition from the reptile plaintiff.
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